Local wireline telecommunications provider Embarq, which separated from its parent company Sprint Nextel on May 18, has been using some unconventional means of publicizing its status as a separate company.

Sprint Nextel Corp. and the Communications Workers of America reached agreement on the union’s labor dispute in the upcoming spinoff of its local landline business, to be named Embarq.

Sprint Nextel is largely known for its wireless business, but the company also has over 7.4 million local telephone lines across 18 states. As part of the Sprint-Nextel merger, the company will spin off the landline business to a separate company, named Embarq.