SBC-AT&T merger complete; new logo unveiled
SBC announced Monday that its merger with AT&T has completed and it will henceforth use the AT&T name. It also unveiled the new corporate logo for the merged company.
Image provided by AT&T Inc.
“Today’s shift to a new brand and a new look symbolizes the strategic transformation under way at the new AT&T. It also reflects the fact that, while our brand has a long and proud heritage, the attributes that bring it to life for our customers are as fresh and new as ever,” said Edward E. Whitacre Jr., chairman and CEO of AT&T Inc.
New AT&T advertisements in the SBC operating regions will be co-branded with the SBC and new AT&T logos in order to underscore the association of the companies and transfer SBC’s powerful brand equity in its operating regions to the new brand.
Customer bills will include the new AT&T logo on envelopes beginning in December and on actual bill statements beginning in February 2006. The company will use existing product and service names until all legal and regulatory name-change filings are complete.
The company will also rebrand nearly 50,000 vehicles, over 6,000 company buildings, and about 40,000 employee uniforms and hard hats.
