SBC to use AT&T name after merger

2005/09/03 at 10:36:51 | Comments (0) | Trackbacks (1) | Trackback URI
Read more: AT&T, Merger, SBC

According to a report from Business Week, SBC is set to use the AT&T name once the companies complete their merger.

SBC, which was spun off from AT&T amid the breakup of the Bell telephone system in 1984, will assume its former parent’s name, BusinessWeek Online has learned. The plan, which is consistent with speculation that followed SBC’s bid for AT&T earlier this year, reflects SBC’s new national identity and its desire to market AT&T’s Internet phone service to consumers around the country. And it gives SBC a marketing weapon to use against its rivals.

The initials S-B-C trace back to the company’s roots as regional Southwestern Bell Telephone Co. A spokesman says SBC has made no decision on the fate of the AT&T brand. But one industry executive familiar with the matter says SBC’s rebirth as AT&T is a done deal. — Business Week

Yep, everybody knows the AT&T brand, and most still trust it. It remains to be seen whether this will be good for consumers. SBC expects to deploy bundled VoIP, broadband and television services.

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Pingback by SBC adopts AT&T name, new logo – Phone Watch | 2005/10/28 at 14:53:16

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Pingback by SBC adopts AT&T name, new logo - Phone Watch | 2005/10/28 at 14:53:16

[...] As announced here nearly two months ago, SBC has now come clean and said they will use the AT&T name once the merger between the two companies is approved. The AT&T name, which stood for American Telephone and Telegraph, traces its roots back to the invention of the telephone by Alexander Graham Bell 130 years ago, and is one of the most recognized brands in the world. [...]